Phases of the Acquisition Funnel:
- Awareness: Potential customers become aware of the existence of the product or service.
- Interest (Interest): Interest in the product is generated, and users begin to investigate and consider the possibility of purchasing.
- Consideration: Prospects actively evaluate the product or service and compare alternatives.
- Intention (Intent): Users express their intention to make a purchase or conversion.
- Action: Potential customers take the desired action, such as making a purchase or providing contact information.